Terms and details

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Billing & contract

Note 1: Currency and taxes

All prices are in Canadian dollars (CAD). GST/QST (14.975% in Quebec) and other applicable taxes are extra.

Note 2: Contract term and cancellation

Initial term: 6 months.

After the initial term: month-to-month.

Cancellation: 30 days' notice. Notice may be given during the initial term; cancellation takes effect no earlier than the end of the initial term.

Annual prepay plans: have a 12-month initial term, then continue month-to-month.

Add-ons: follow the same terms. Add-ons require an active base plan and end when the base plan ends.

Extra Page: is a one-time charge and is not subject to a term.

No setup fee.

Note 3: Billing options and annual vs monthly pricing

Billed monthly, or annually in advance with 2 months free (annual price = 10 months).

Comparison over 12 months

Launch: C$89/mo x 12 = C$1,068 billed monthly, or C$890 billed annually (about C$74.17/mo). Annual saves C$178.

Grow: C$149/mo x 12 = C$1,788 billed monthly, or C$1,490 billed annually (about C$124.17/mo). Annual saves C$298.

Scale: C$349/mo x 12 = C$4,188 billed monthly, or C$3,490 billed annually (about C$290.83/mo). Annual saves C$698.

Plans

Note 4: Launch

Designed for solo operators who mainly need a professional online presence and a way for customers to contact them.

Contact form submissions arrive by email.

Positioning: Get online and look professional.

Note 9: Grow

Designed for established local businesses that need a website to actively generate leads.

Positioning: Turn your website into a lead-generation tool.

This remains the core webao offer and the C$149 anchor.

Note 12: Scale

Designed for growing businesses that want their website to become part of their customer-acquisition system.

Positioning: A managed website and lead-generation system for growing businesses.

Features & services

Note 5: FAQ levels

Basic FAQ section (Launch): a short FAQ section on the page.

Extended FAQ (Grow and Scale): a larger, organized FAQ section with more questions and categories than the Basic FAQ.

Note 6: SEO levels

SEO Foundations (Launch): unique title and meta description, Open Graph tags, sitemap, Google and Bing indexing submission, LocalBusiness structured data, mobile speed baseline.

SEO On-Page + GBP Setup (Grow): everything in Foundations, plus keyword-targeted copy for your main service and city on each page, internal linking, and a one-time Google Business Profile setup (if not existing) and optimization (categories, services, hours, photos, description).

SEO Expanded On-Page + Service-Area (Scale): everything in Grow, applied to up to 10 pages, with dedicated service-area pages and image / alt-text optimization.

Local SEO Management (add-on, all tiers): ongoing monthly work: GBP posts, citation building and cleanup, review monitoring, local visibility tracking and adjustments.

Dividing line: one-time setup (included in Grow and Scale) versus ongoing monthly work (add-on).

Note 7: Routine updates and hours

Routine work includes changing hours, information, location and images, and moving or editing existing sections.

Routine work does not include redesigns, new features, technical development and new pages. New pages are billed as Extra Pages (add-on 10).

Included amounts: Launch up to 1 hour per month, Grow up to 3 hours per month, Scale unlimited routine updates, handled in order received. Reasonable-use policy applies.

Time is logged and rounded to the nearest 15 minutes. Unused hours do not roll over.

Note 8: Support reply times

Support reply times: Launch 3 to 5 business days, Grow 2 business days, Scale same business day (target).

Same-Day Priority Support is the Scale support level.

Note 10: Google Business Profile setup

One-time: setup (if not existing) and optimization (categories, services, hours, photos, description).

Ongoing management is the Local SEO Management add-on (add-on 1).

Note 11: Analytics layers

Includes:

  • Website visits
  • Traffic sources
  • Contact and quote submissions
  • Calls and clicks where measurable
  • Booking activity
  • Review activity
  • Month-over-month changes

Basic dashboard (Grow, Scale): live view of what happened: total visits, form and quote submissions (if applicable), call and text clicks, last 30 days.

Monthly Growth Report (included in Scale, add-on for others): delivered monthly, shows what changed: traffic sources, month-over-month changes, bookings, review activity.

Advanced Admin Panel (add-on): live drill-down on why: conversion rates by source and page, views per page, lead funnel, device and location breakdown, performance insights, exports. Aggregate analytics.

Note 13: Review Generation Engine SMS terms

SMS credits: 500 SMS credits per month included. Additional usage is billed at C$0.05 per SMS, monthly.

Email requests start immediately. SMS goes live once the client's sending number is verified with the carrier.

Note 14: Local SEO as an add-on

Ongoing Local SEO Management is available as an add-on on every tier (add-on 1).

Bundles

Note 15: Lead Pack

Combines the three strongest growth-focused services: Local SEO Management, Review Generation Engine and Trained AI Chat Assistant.

A strong upsell for Launch and Grow customers who want webao to actively handle lead generation.

Note 16: Visibility Pack

For budget-conscious businesses.

An easy first step into recurring marketing services.

Note 17: Bundle eligibility

Lead Pack and Visibility Pack are available on Launch and Grow. Scale already includes the Review Generation Engine and the Monthly Growth Report, so Scale clients add Local SEO Management and Trained AI Chat individually.

Add-ons

Note 18: Local SEO / Google Business Profile Management

Includes:

  • Google Business Profile optimization
  • Regular GBP posts (2 per month)
  • Citation management
  • Local SEO maintenance
  • Local visibility improvements
  • Review monitoring

For businesses that want ongoing local search optimization rather than just initial setup.

Important distinction: Grow includes GBP setup, while this add-on provides ongoing management.

Note 19: Review Generation Engine

Includes:

  • Automated post-job review requests
  • SMS and email requests
  • Review link workflow
  • On-site review widget
  • 500 SMS credits/month included; additional usage billed at C$0.05/SMS [13]

Automates the process of getting more customer reviews.

Note 20: Trained AI Chat Assistant

Includes:

  • Business-specific FAQs
  • 25+ common questions and answers
  • Services and basic business information
  • Lead qualification and capture
  • Booking integration where supported

An AI assistant trained specifically around the business.

This is the paid, trained, business-specific version. Grow and Scale include an Extended FAQ (see 5).

Note 21: Online Booking / Scheduling

Includes:

  • Online booking
  • Scheduling
  • Availability management
  • Booking integration

For businesses that take appointments.

Note 22: Blog & Updates

Includes:

  • Create and post your own blog posts and updates directly to a page on the website
  • Basic on-page optimization

On Launch, the blog page counts as 1 extra page (add-on 10).

Note 23: Bilingual EN/FR

Includes:

  • English version
  • French version
  • Localization of website content
  • Language and navigation support

Each additional language: C$9/mo.

Each language version counts as one page set, not extra pages.

Note 24: E-commerce Lite / Payment Links

Includes:

  • Deposits
  • Payment links
  • Service payments
  • Coupon codes
  • Simple Stripe-powered transactions

For simple online payments without a full online store.

Note 25: Extra Page

Examples:

  • New service page
  • New service-area page
  • FAQ
  • Gallery
  • About / team page

For additional content outside the plan's page allowance. One-time charge. On Scale it applies beyond the 10 included pages.

Note 26: Priority Support + 1 Strategy Call per month

Includes:

  • Faster support
  • Scheduled strategy consultation
  • Website and growth recommendations

One scheduled strategy call per month.

On Scale, support is already Same-Day Priority Support, so this adds the strategy call.

Note 27: Advanced Admin Panel

Includes:

  • Deeper analytics
  • Conversion rates by source and page
  • Views per page
  • Lead funnel
  • Device and location breakdown
  • Performance insights
  • Data exports

Requires Grow or Scale (needs the basic dashboard). Definitions are in note 11.

Note 28: Quote Photo Upload

Includes:

  • Photo upload field on the contact form
  • Up to 5 photos per submission
  • Photos delivered with each submission
  • Photos stored for 12 months

Lets customers attach photos when they submit the quote form. Included as a standard quote-form feature on Grow and Scale.

Available as a C$9/mo add-on on Launch only, where the upload is added to the contact form.

Limits: up to 5 photos per submission, stored for 12 months.

Note 29: Domain

1 standard custom domain is included. Domain remains registered to the client.

Email Marketing

Includes:

  • Up to 5,000 sends per month
  • Basic campaigns
  • Promotional and customer emails
  • Simple newsletter functionality
$149/mo Start →